How we build a MVP in just 4-weeks!

Continuing with sharing of how we work in a lean and agile way, we’d like to now share how we develop a minimum viable product (MVP) for a mobile app in just 4-weeks. Before starting development of the MVP, we like to make sure everyone is on the same page on what will develop. Our […]

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How we do UX design in only 7-days!

Everything we do, including UX design, is in a lean and agile way. Three UX design studio sessions held over 7 consecutive days covers the users and their needs, the information and content to satisfy those needs and the visual presentation and interactions with that content. The first UX design studio session takes 3-hours (a […]

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How we do Product Ideation in just 5 days!

As an advocate and practitioner of lean and agile methodologies, we can form a customer’s idea for a mobile app in just 5 days! How do we do this? Careful planning, scripted ideation forums, template deliverable and an obsessive focus on time management. Careful planning upfront to secure and align all participants for the 5-days […]

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For Relevant Push Notifications, Location is Key

Personalized push notifications have been found to be more appealing than generic notifications that get sent to all users. In our MobilizeWorx Notification Model, we outline a number of factors to consider for users to find your push notifications meaningful. The user’s “context” – where the user is located, the proximity to points of interest, […]

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Getting Personal with Push Notifications using Amazon SNS

While research proves push notifications have a dramatic effect on an app’s ability to engage users, sending too many or irrelevant notifications can undermine your user retention, and lead users to uninstall your App. Appropriate targeting of notifications is key. A recent study found that the most desired type of push notifications are personalized ones. […]

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3-Step Guide to Unlocking Benefits of Android Push Notifications

Previously, we showed you how to start unlocking benefits of iOS push notifications with our 4-step how-to guide. Now, we will continue with Android push notifications using Firebase Cloud Messaging. Push notifications can have huge benefits for mobile app user engagement. An average of 62% of users will re-open the app the following month when a push […]

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3-Steps to Building a Notification Pusher with Amazon SNS and Ruby

Much research on push notification behaviour focuses on the potential for boosting user engagement. Increased engagement hinges on integration with back end company systems to initiate notification sending and provide notification message content. That integration can be hard: a recent Gartner report commented that integration is often the largest part of the effort of delivering […]

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Step-by-Step Guide to Setup iOS Push Notifications with Amazon SNS

Recent research shows that while there are differences in user behaviour in response to notifications between iOS and Android platforms, user engagement can be dramatically increased on both platforms with the effective use of notifications. Your push notification solution needs to be cross platform. Amazon Simple Notification Service (Amazon SNS) is a fast, flexible notification […]

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